1. First thing you do is start with a title
    • get inspiration from reading magazines, posts, articles
    • create two to three variations and ask people to choose
  2. Have a strong introduction by having a solid hook that also mentions what you will cover in your post
    • a quick overview of what you are going to teach them
  3. The body should have subheadings
    • want people to be able to skim your content
    • keep your paragraphs from five to six lines max
  4. Link out to other sites
    • build credibility
  5. Wrap up with a conclusion
    • end with a question as it creates buzz
    • call it “Conclusion”

BONUS: reach out to those you back-link and let them know you did that.

See Neil Patel’s video, here: https://www.youtube.com/watch?v=Q8rN3JKqUc8

Cheers, Gaby