Beware that you need to customize this for your audience, so its helpful to take the following advice but definitely understand who is your audience.

  1. A lot of others have said the same thing but is critical to do this thing of “trial and error” but in high quantities. What I mean for shorts, is to produce massive amounts of them in a short period of time to learn quicker, in the process you can test theories, styles, and learn more about your audience.
  2. For short strategy, have a thumbnail, foreshadowing (through visual and audio), while keeping in mind that every single minute counts… so be strategic of what to say)
  3. I liked that she invested a lot of time analyzing and also “stealing” styles to then find her own which prompted to be successful and become viral

These are the top things I got from the interview: Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview) - YouTube. My goal is not to be a famous YouTuber but since I’ve decided to use YouTube as my main channel for my business marketing, I should try to do things right so that the knowledge I share reaches and helps as many people as possible.